Comments on: The underbelly of Indian social media industry http://www.superchooha.com/the-underbelly-of-indian-social-media-industry-2 Social business communications Wed, 04 Jan 2012 14:46:54 +0000 hourly 1 http://wordpress.org/?v=3.0 By: adityarao310 http://www.superchooha.com/the-underbelly-of-indian-social-media-industry-2/comment-page-1#comment-20 adityarao310 Thu, 28 Jan 2010 17:54:31 +0000 http://www.superchooha.com/?p=681#comment-20 agreed!<br>and done :) agreed!
and done :)

]]> By: adityarao310 http://www.superchooha.com/the-underbelly-of-indian-social-media-industry-2/comment-page-1#comment-22 adityarao310 Thu, 28 Jan 2010 17:54:31 +0000 http://www.superchooha.com/?p=681#comment-22 agreed!<br>and done :) agreed!
and done :)

]]> By: adityarao310 http://www.superchooha.com/the-underbelly-of-indian-social-media-industry-2/comment-page-1#comment-19 adityarao310 Thu, 28 Jan 2010 17:53:53 +0000 http://www.superchooha.com/?p=681#comment-19 1. I did not say that SM is about to burst .I said SM marketing hype is gonna end. <br>2. As you very well put, the popularity of Facebook and Twitter shouldn't be ignored. Of course not! But creating a twitter handle and FB fan page and then writing updates on it should not become the focus. 1. I did not say that SM is about to burst .I said SM marketing hype is gonna end.
2. As you very well put, the popularity of Facebook and Twitter shouldn't be ignored. Of course not! But creating a twitter handle and FB fan page and then writing updates on it should not become the focus.

]]> By: adityarao310 http://www.superchooha.com/the-underbelly-of-indian-social-media-industry-2/comment-page-1#comment-21 adityarao310 Thu, 28 Jan 2010 17:53:53 +0000 http://www.superchooha.com/?p=681#comment-21 1. I did not say that SM is about to burst .I said SM marketing hype is gonna end. <br>2. As you very well put, the popularity of Facebook and Twitter shouldn't be ignored. Of course not! But creating a twitter handle and FB fan page and then writing updates on it should not become the focus. 1. I did not say that SM is about to burst .I said SM marketing hype is gonna end.
2. As you very well put, the popularity of Facebook and Twitter shouldn't be ignored. Of course not! But creating a twitter handle and FB fan page and then writing updates on it should not become the focus.

]]> By: adityarao310 http://www.superchooha.com/the-underbelly-of-indian-social-media-industry-2/comment-page-1#comment-18 adityarao310 Thu, 28 Jan 2010 17:51:42 +0000 http://www.superchooha.com/?p=681#comment-18 1. Thanks for writing such a detailed viewpoint of yours.<br>2. I think your conclusions are the same as mine :) We both see the need for change, but you have also outlined the facts why this change would be hindered! Thank you for that :)<br><br>3. I do not have anything against organisations outsourcing social media. But the outsourcing should be done in terms of strategy and tools, not content creation :) 1. Thanks for writing such a detailed viewpoint of yours.
2. I think your conclusions are the same as mine :) We both see the need for change, but you have also outlined the facts why this change would be hindered! Thank you for that :)

3. I do not have anything against organisations outsourcing social media. But the outsourcing should be done in terms of strategy and tools, not content creation :)

]]> By: Vivek http://www.superchooha.com/the-underbelly-of-indian-social-media-industry-2/comment-page-1#comment-15 Vivek Wed, 27 Jan 2010 13:44:24 +0000 http://www.superchooha.com/?p=681#comment-15 I agree to the first part but I would differ with the conclusions - While I have seen people doing the so called "social media marketing" in the outsourcing fashion -where fake accounts are created and stress is on the numbers and not really the actual relevance of the conversations. However at the same time the fact that calculating ROI from Social Media stills remains a task and precisely that's the reason the Social Media Marketing agencies have been driven by numbers and not the emotion behind the conversations. Platforms to track conversations like Radian6, Trackur are good but still not the best - which eventually leaves corporates with no option but to out source it. Also to expect every organisation to dedicate a team to develop expertise about Social Media and then to engage actively on social media platforms is too much - They would prefer outsourcing the task to the PR agency. And in the end the conventional PR agencies screw it up thinking that its a way to reach out to customers rather than letting them reach out to you. my $.02 I agree to the first part but I would differ with the conclusions –

While I have seen people doing the so called “social media marketing” in the outsourcing fashion -where fake accounts are created and stress is on the numbers and not really the actual relevance of the conversations.

However at the same time the fact that calculating ROI from Social Media stills remains a task and precisely that’s the reason the Social Media Marketing agencies have been driven by numbers and not the emotion behind the conversations. Platforms to track conversations like Radian6, Trackur are good but still not the best – which eventually leaves corporates with no option but to out source it.
Also to expect every organisation to dedicate a team to develop expertise about Social Media and then to engage actively on social media platforms is too much – They would prefer outsourcing the task to the PR agency. And in the end the conventional PR agencies screw it up thinking that its a way to reach out to customers rather than letting them reach out to you.

my $.02

]]> By: Tanuj Lakhina http://www.superchooha.com/the-underbelly-of-indian-social-media-industry-2/comment-page-1#comment-14 Tanuj Lakhina Wed, 27 Jan 2010 07:46:36 +0000 http://www.superchooha.com/?p=681#comment-14 I don't think Social Media is going to fade away or its bubble is about to burst soon. Its a new concept, especially in the Indian context. Many people are not aware of what its supposed to do and many also question its usefulness. The impact social media makes can be seen on many instances but how its adding to a business' productivity cannot be commented upon as it has different implications based on different companies. Many websites still go in more for SEO activity than SMM activity while both have their merits and demerits. As for usage of medium for social media activity, Facebook/Twitter/Foursquare are the most used ones and the most reliable ones too because there is a wide audience here. Many Indian users have shifted from Orkut to Facebook and many use Twitter as well. Foursquare still has a year or two to make an impact here, as you clearly put. I agree its not just about these two popular socialising platforms but their popularity cannot be doubted. I agree with your idea in regard to sending out E-mails to random address and pay outs based on number of tweets as highly ridiculous. Moreover, sending E-mails like that would be more of spam rather than building a reliable user base. I don’t think Social Media is going to fade away or its bubble is about to burst soon. Its a new concept, especially in the Indian context. Many people are not aware of what its supposed to do and many also question its usefulness. The impact social media makes can be seen on many instances but how its adding to a business’ productivity cannot be commented upon as it has different implications based on different companies. Many websites still go in more for SEO activity than SMM activity while both have their merits and demerits.

As for usage of medium for social media activity, Facebook/Twitter/Foursquare are the most used ones and the most reliable ones too because there is a wide audience here. Many Indian users have shifted from Orkut to Facebook and many use Twitter as well. Foursquare still has a year or two to make an impact here, as you clearly put. I agree its not just about these two popular socialising platforms but their popularity cannot be doubted.

I agree with your idea in regard to sending out E-mails to random address and pay outs based on number of tweets as highly ridiculous. Moreover, sending E-mails like that would be more of spam rather than building a reliable user base.

]]> By: Amit Klein http://www.superchooha.com/the-underbelly-of-indian-social-media-industry-2/comment-page-1#comment-12 Amit Klein Wed, 27 Jan 2010 07:31:09 +0000 http://www.superchooha.com/?p=681#comment-12 I totally agree... people are focused too much on the tools rather then the objectives. Treat social media like any other channel and measure returns not so much in "engagement" but sales, leads, conversions, support tickets closed, and any other business metrics. BTW you should consider switching over your comment system to Disqus or IntenseDebtate, then i don't have to fill in those three fields and the captcha :) I totally agree… people are focused too much on the tools rather then the objectives. Treat social media like any other channel and measure returns not so much in “engagement” but sales, leads, conversions, support tickets closed, and any other business metrics.

BTW you should consider switching over your comment system to Disqus or IntenseDebtate, then i don’t have to fill in those three fields and the captcha :)

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