The process of building communities online requires you to be on your toes constantly, give creative and valuable content to your audience, innovate and provide relevant information on a regular basis.

Out of a series to follow, here is the first functional application that can be added to your page to boost the community building efforts on Facebook. To build a communication platform you require a host of other supporting applications which work in conjunction, so that you can drive potential customers to your Facebook page.

Adding interactive applications on your business page will allow targeted groups of people, to not only become your fan but also continually visit and interact with you.

One Application that every common user or business can have on their fan page is ‘Extended Info.’ This application is very simple and does not require any sort of programming.

• Here is step-by-step detail of adding Extended Info into your Facebook fan page.
• Visit Extended info Application on Facebook Click add to my page link (make sure you select link not the button)
• Select the page on which you want to install Extended Info.

As soon as you do this,

• Go to your Facebook Page.
• Click the Edit Page link… you will find this option below your Profile Picture.
• Under Extended Info, click- Application Settings, you can add it as a tab, a box, or to your Page’s Info.
• Click “Edit” to go to Extended Info to fill in the fields.

Here are two example of Extended Info on a Facebook Fan Page:

The biggest drawback of the ‘Extended Info’ application is that users cannot rename the Tab. It is an easy to use application which allows you to add extra fields to your business page, such as videos, images, music and HTML.

Related posts:

1. 4 Easy Ways to Engage your Facebook Fans
2. Is like better than love?
3. Like vs. Become a fan