Adding to my pictorial blogposts series – To my delight I saw Times Now flashing its twitter handle and facebook url in their tickers while their show on Kasab was on. Where brands are so apprehensive[ about being present on social platforms] and close minded that they want negative comments about the brand to be [...]
Afaqs! recently quoted me on their cover story for Reporter magazine on ‘Twitter for Dummies’ which I found to be a good summary of case studies in India and its use-cases. Unlike your usual run of the mill articles this one (thankfully) also touches upon customer support, feedback, product development and social CRM: With Twitter, [...]
You open the internet, and it’s everywhere. It’s Twitter this and Twitter that. Why has it become so popular in the recent years, achieving a staggering growth of 500%? It’s not because it is cool or it’s a cool piece of technology. It’s caught on because it’s changed the way we communicate on the internet [...]
Now that Twitter is (sorta) becoming a mainstream media channel; the past few years have seen celebs, movie houses and news channels adopting Twitter to ‘connect’ to the audience. But how good can Twitter itself prove when it comes to Direct Marketing? And that too by such shady means. Often PR companies who give social [...]
This recent article by the talented Daniel Tenner (CTO at Woobius) got me all charged up, sometimes shaking my head at the writer and sometimes nodding in agreement. Here’s what I think of the real time web Mr. Daniel; challenges, pros and cons all wrapped up in one: Definition A fundamental shift in the way [...]
