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		<title>Call for open research on Sign.al &#8211; A product idea</title>
		<link>http://www.superchooha.com/call-for-open-research-on-sign-al-a-product-idea</link>
		<comments>http://www.superchooha.com/call-for-open-research-on-sign-al-a-product-idea#comments</comments>
		<pubDate>Tue, 23 Mar 2010 20:22:58 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[noise]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[signal]]></category>
		<category><![CDATA[social communications]]></category>

		<guid isPermaLink="false">http://www.superchooha.com/?p=742</guid>
		<description><![CDATA[Just read a fun to read post from Amit Klein, Product Manager at Directi.com where he proposes a product idea calling it Sign.al. Do read the post and give the credits to him in the comments. What I&#8217;m gonna do here is take down his points and edit / delete / remove them to add [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Just read a fun to read post from <a href="http://amitklein.com/">Amit Klein</a>, Product Manager at Directi.com where he proposes a product idea calling it Sign.al. <a href="http://amitklein.com/2010/03/22/steal-this-product-idea-sign-al/" target="_blank">Do read the post</a> and give the credits to him in the comments. What I&#8217;m gonna do here is take down his points and edit / delete / remove them to add my two cents. And yes, this is a call for open research! So if anyone reading this would like to do the same to my post please go ahead. I am sure such product ideas are already in the pipeline at loads of places. I would like someone to add to the shortcomings and challenges. Oh and of course I know that building this product is a dream &#8230; but I seem to be having fun thinking about it!</p>
<p style="text-align: justify;">First things first, that&#8217;s a killer domain name dude! Read on for more; the text in italics and red is original content from Amit:</p>
<p style="text-align: justify;"><span style="color: #800000;"><em>We are overloaded with information.  During the course of my day I  email, tweet, comment, post, chat, message, buzz, check -n, call, SMS, MMS, BBM and sometimes (if I’m really lucky) actually talk to people.  We are moving towards an ever increasing flood of content (<a href="http://www.fastcompany.com/blog/kit-eaton/technomix/automated-aol-news-heralding-future-online-news-writing">much  of it automated</a>) and it’s only gettin’ worse.  One day soon <a href="http://www.huffingtonpost.com/2010/02/15/twitter-tools-the-crazies_n_462666.html">everything</a> <a href="http://www.bennybenso.com/2008/10/youre-got-tweet-from-your-plant-says.html">will</a> <a href="http://techcrunch.com/2009/05/05/good-to-the-last-tweet-coffee-machine-drips-updates-to-twitter/">tweet</a>.</em></span></p>
<p style="text-align: justify;"><span style="color: #000000;">Some of the steps from my side that I have taken to curb this overload is move away from email for managing tasks, follow only 50 people on Twitter and *cough* say no to Google Buzz. But still I do invariably feel the need for a single platform which syncs all these media platforms and lets me manage all contacts, conversations and content from one central dashboard.</span></p>
<p style="text-align: justify;"><span style="color: #800000;"><a href="http://www.blog.adityarao.name/wp-content/uploads/2010/03/information-overload-nyt1.jpg"><img class="aligncenter size-medium wp-image-746" title="information-overload-nyt1" src="http://www.blog.adityarao.name/wp-content/uploads/2010/03/information-overload-nyt1-300x140.jpg" alt="" width="300" height="140" /></a></span><span style="color: #800000;"><br />
<em>It’s not the the sheer quantity of information that’s the problem  (faster flow of information will only help people achieve more), it’s  how we send and receive it:</em></span></p>
<ul style="text-align: justify;">
<li><span style="color: #800000;"><em><strong>Sending</strong>: How do I send out information so that it  reaches it’s intended audience only.  In the upcoming era of persistent,  public online identity, how do I can still share my green-beer, toga  party pictures with my friends and make sure potential clients don’t see  it?  Additionally, I want to publicize my boring social media posts  without spamming my friends who I know really, really don’t care.<br />
</em><span style="color: #000000;">Very well put. I feel that media platforms have already taken the first steps by giving us more deeper control to our content updates e.g. Facebook now allows very customised privacy control on every status update. But these are just the first steps. </span><br />
</span></li>
<li><span style="color: #800000;"><em><strong>Receiving</strong>: With all this content around how do I  make sure that that important stuff gets to me FAST, while the stuff  that matters stays buried (until I get really bored or have lots of time  to look through it).<br />
</em><span style="color: #000000;">Once again, I can add nothing to the insight apart from the fact that we ave already taken the first steps e.g. Twitter now allows us to create lists which works out brilliantly. </span><br />
</span></li>
</ul>
<p style="text-align: justify;"><span style="color: #800000;"><em>The idea that’s been bouncin’ around my head tries to address the  second point… enter: sign.al.</em></span></p>
<p style="text-align: justify;"><span style="color: #800000;"><em>I have a dream… that one day my phone will ring when my buddy is  callin’ me up to go grab a beer, while calls from vodafone bill  collectors stay silent. That my blackberry will only flash in meetings  only when really really important stuff happens (like the Mets scoring a  winning run).  That one day, we’ll be able to ignore the tens,  hundereds or thousands of messages that don’t matter, and focus our  attentions on the ones that do.  Here’s how sign.al would work. </em><span style="color: #000000;">Let us divide it into steps / interactions:</span></span></p>
<p style="text-align: justify;"><span style="color: #800000;"><span style="color: #000000;"><strong>1st step: Initialising</strong><br />
</span></span></p>
<ul style="text-align: justify;">
<li><span style="color: #800000;"><em>You give it all your account information (Gmail, Facebook, Twitter etc)</em></span></li>
<li><span style="color: #800000;"><em>It starts off like any aggregator (Seesmic for instance), showing  you a timeline of emails, Facebook messages, Tweets, yadda yadda.</em></span></li>
</ul>
<p style="text-align: justify;"><strong>2nd step: Learn a user&#8217;s interactions preferences </strong></p>
<ul style="text-align: justify;">
<li><em><span style="color: #800000;">Aright, now’s where it starts getting cool… after a little while,  it moves away from a Timeline view, to a priority view.  It starts  guessing knowing what you are most likely gonna want to read and respond  to and starts moving those to the top.  This shift is already happening  (FB news feed vs time line, <a href="http://mashable.com/2009/10/22/mozilla-raindrop/">Mozilla Raindrop</a>,  <a href="http://www.fastcompany.com/1585643/xobnis-blackberry-app-re-thinks-contact-list-reorders-by-importance">Xobni  for Blackberry</a>) </span></em><span style="color: #800000;"><span style="color: #000000;">Also<a href="http://www.feedly.com/"> Feedly </a>for smart news aggregation and <a href="http://hakia.com/">Hakia </a>for semantic search</span>. <span style="color: #000000;">Have a look at how the <a href="http://en.wikipedia.org/wiki/Semantic_Web">semantic web</a> is evolving here.</span><br />
</span></li>
<li><em><span style="color: #800000;">Sign.al can know what’s important by: </span></em>
<ul>
<li><em><span style="color: #800000;">Frequency – How regularly you read and respond to individuals</span></em></li>
<li><em><span style="color: #800000;">Speed – Of your read/response</span></em></li>
<li><em><span style="color: #800000;">Popularity – The number of comments, RTs, likes, and mentions</span></em></li>
<li><em><span style="color: #800000;">Proximity – Number of shared connections</span></em></li>
<li><em><span style="color: #800000;">Medium – @mentions more weightage then email cc’s?</span></em></li>
<li><em><span style="color: #800000;">Geo-location – Are messages from Mumbai and NYC more important to me?</span></em></li>
<li><em><span style="color: #800000;">Time of day – Are certain types of messages more important at a  certain time?</span></em></li>
<li><em><span style="color: #800000;">Content – Am I more likely to be interested in content about the  Jets regardless of where, when, how it’s getting to me? (yes)</span></em></li>
<li><em><span style="color: #800000;">Recency – Moving away from this but still a factor</span></em></li>
<li><span style="color: #800000;"><span style="color: #000000;">Top readers &#8211; Who are your biggest fans? Who reads your content very regularly? Everyone likes a bit of vanity :)</span></span></li>
<li><span style="color: #800000;"><span style="color: #000000;">Friends of friends &#8211; Information networks like Twitter are inherently build to propogate and open up new relationships. Can I have an option to open up a new layer of 2nd degree connections?</span></span></li>
<li><span style="color: #800000;"><span style="color: #000000;">Type of connections &#8211; Do I want people I know only on micro-blogs? Or maybe I just want a good old list of friends on phone? BTW the new Nokia phones on the open source Maemo OS are doing this pretty well, also Windows 7 phones are good in syncing social contacts across various platforms. But they still lag seamless engagement models.<br />
</span></span></li>
</ul>
</li>
<li><em><span style="color: #800000;">Phase 2 – Phone app </span></em>
<ul>
<li><em><span style="color: #800000;">Incorporating voice and SMS into the mix of content to prioritize</span></em></li>
<li><em><span style="color: #800000;">Different types of notifications instead of timeline: ring for an  important sms, vibrate for a somewhat important @mention, silent for a  newsletter.</span></em></li>
</ul>
</li>
</ul>
<p style="text-align: justify;"><span style="color: #000000;">I personally think Phase 2 needs to be released with the Phase 1 itself, but then again he&#8217;s the Product Development expert and not me!</span></p>
<ul style="text-align: justify;">
<li><em><span style="color: #800000;">Phase 3 – Setting status (implicitly?) in a meeting, driving, out to  lunch – reduce/amplify notification methods.  If I’m sitting at the  airport bored and normally my phone vibrates for an important tweet, now  ring.</span></em></li>
</ul>
<p style="text-align: justify;">A very interesting functionality. i doubt if we yet have good enough Artificial Intelligence to classify my state of activity by reading the sentiments in my status updates. Maybe some kinda categorising / rating system?</p>
<ul style="text-align: justify;">
<li><em><span style="color: #800000;">Phase 4 – Anticipate – Based on where I am, the type of message, who  I’m connecting with, the medium, the format etc… start anticipating how  I may respond to them (in a totally not creepy big brotherish way)</span></em></li>
</ul>
<p style="text-align: justify;">Totally against this one. I need to have a personal touch to my central communications console.</p>
<p style="text-align: justify;"><em><span style="color: #800000;">Ideas are a dime a dozen, execution’s what matters. Take this idea,  build it, I’ll use it and be happy (just be forewarned you need to legal  operations in Albania to actually register the sign.al domain name :P  )</span></em></p>
<p style="text-align: justify;"><span style="color: #800000;"><span style="color: #000000;">Amen! Any takers to take this forward?</span><br />
</span></p>
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