Updating a bit late, but Superchooha was recently (March 25th) featured on Rediff.com. Read below for some excerpts, and go here to read the complete article! Thanks to each and everyone of you who made this happen. Every interaction / work / debate / cuppa coffee with you made us what we are right now! Keep them coming! :)

Cheers to the whole team!

It was formed about two years ago when Ankita Gaba, a 24-year-old management graduate, decided to venture out on her own.

Social business communication involves using social technologies to make more efficient business operations within the organisation for employees and outside the organisations to connect brand with customers. This kind of interaction cannot be possible in any other medium. If a celebrity wants to interact with his or her fans without meeting them in person, s/he can do it using a social media platform. Such platforms also help in marketing, R&D, product development and crisis management.

By then we had a few celebrity clients but the money wasn’t really coming in. My then partner decided to bow out because he also had a family to support. Around the time I was introduced to Aditya over Twitter. We exchanged ideas online and before we knew it Aditya and I were working together. After he joined, we started looking at corporate clients. This changed a lot of things. Since the time Aditya has stepped in, we are growing at the rate of 500 per cent.

A colleague’s mother thinks we are a pest control company!

Related posts:

1. Afaqs! Reporter cover story on ‘Twitter for Dummies’