With Twitter, marketers can monitor their target audience across geographies, connect with them on a personal and real-time basis, says Aditya Rao, Co-founder of Superchooha, a Social business communications firm.

Rao also points out an international example – Mountain Dew uses social media along with Twitter to engage its consumers in the new Dew flavour development process.

One other very wise quote which I enjoyed myself was:

Ashok Lalla, president, digital Euro RSCG has a piece of advice for marketers: “Marketers should go beyond their brand on Twitter and should include the user’s needs and world in their conversations. For instance a car brand on Twitter can participate in chatter about traffic snarls in the city, share traffic updates and highlights new restaurants along a certain route.”

You can download the PDF from the link above or grab a copy from the stands. It would be worth it :)

Cheers to the whole team!

It was formed about two years ago when Ankita Gaba, a 24-year-old management graduate, decided to venture out on her own.

Social business communication involves using social technologies to make more efficient business operations within the organisation for employees and outside the organisations to connect brand with customers. This kind of interaction cannot be possible in any other medium. If a celebrity wants to interact with his or her fans without meeting them in person, s/he can do it using a social media platform. Such platforms also help in marketing, R&D, product development and crisis management.

By then we had a few celebrity clients but the money wasn’t really coming in. My then partner decided to bow out because he also had a family to support. Around the time I was introduced to Aditya over Twitter. We exchanged ideas online and before we knew it Aditya and I were working together. After he joined, we started looking at corporate clients. This changed a lot of things. Since the time Aditya has stepped in, we are growing at the rate of 500 per cent.

A colleague’s mother thinks we are a pest control company!