The internet is going pink!

May 20, 2010 View Comments

Guys at Superchooha surely had fun researching on this one :) Women & Social Media View more presentations from Superchooha. document.getElementById(“post-833-blankimage”).onload();

Like vs. Become a fan

April 23, 2010 View Comments

Anandan Pillai, a PhD student at MDI, Gurgaon and a Summer Research Fellow at Superchooha writes on his blog about the new introduction of ‘Like’ buttons by Facebook. leaving behind the ‘Become a fan’ tag. And he talks about it from a perspective that most of us didn’t see – from a brand’s point of [...]

Is like better than love?

April 22, 2010 View Comments

Facebook has come up with a couple of new add-ons on the social networking site. Out of all the features, the replacement of ‘Become a fan ‘ to ‘Like’ is impressive. What is nice is that as a user I am able to see, how many users already like the page, and which of my friends [...]

Youtube is a craze!

April 11, 2010 View Comments

I came across this huge hoarding of IPL hoarding at churchgate station. Sharing it as the first of the series of pictorial blogs. Internet and social media is going mainstream. A sport like cricket pushing youtube to the masses is something that gets a smile on my face. And I would want to confess here [...]

When did the web become social? A history

March 27, 2010 View Comments

It is very difficult to track the beginning or the end of Social media accurately. It is a vast realm that is changing at all times. The first known socially interactive platform in the world emerged in 1979. It was called Usenet. Its inventors were two computer scientists by the names of Tom Truscott and [...]

Getting someone socially naked

March 20, 2010 View Comments

Someone off late showed some interest in my friend. My advise to her was of course Google him. To her surprise [not mine], within minutes she knew a lot about him. Let’s take the very talented and the lady’s man Mayur Makheri as our case study here. Ladies, he is also the Head, Social Media [...]

Schadenfreude: The malice behind social conversations

March 17, 2010 View Comments

Guest post by Vivek Khandelwal, Co-Founder Voicetap Technologies When it comes to Human behavior enough is never enough.  One of the most interesting traits of  human behaviour is situations we tend to find comfort and solace in. More then the situation its the conversation that happens that has a pacifying effect -but then conversation do [...]

A look behind the addiction called Farmville

January 25, 2010 View Comments

Zynga’s Farmville has taken the world by storm! And its not just the teens mind you, people of all age groups and walks of life are hooked to virtual farming! But what is this craze about? And most importantly WHY? Maybe because, in a day and age where land rates are sky high, everyone can [...]

The ‘real’ real time web

December 10, 2009 View Comments

This recent article by the talented Daniel Tenner (CTO at Woobius) got me all charged up, sometimes shaking my head at the writer and sometimes nodding in agreement. Here’s what I think of the real time web Mr. Daniel; challenges, pros and cons all wrapped up in one: Definition A fundamental shift in the way [...]


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