Enough about social media, let’s get back to basics now. Brand Positioning: A communication created which draws a frame of reference is called as brand positioning. e.g. Vodofone: As loyal as a dog, follows you everywhere. Hence they are positioning themselves as a network that never leaves you. Creating Brand Positioning: There are key elements [...]
Ever wondered why brands, companies and celebs who have a high consumer/fan base, fail to leave a mark online? Yet, there are certain entities which make a huge impact online. Let us help you with 4 tried and tested easy ways to engage your FB Fans: 1. Ask Their Opinion: Questions Generate Comments. As questions [...]
It is very difficult to track the beginning or the end of Social media accurately. It is a vast realm that is changing at all times. The first known socially interactive platform in the world emerged in 1979. It was called Usenet. Its inventors were two computer scientists by the names of Tom Truscott and [...]
Someone off late showed some interest in my friend. My advise to her was of course Google him. To her surprise [not mine], within minutes she knew a lot about him. Let’s take the very talented and the lady’s man Mayur Makheri as our case study here. Ladies, he is also the Head, Social Media [...]
Guest post by Vivek Khandelwal, Co-Founder Voicetap Technologies When it comes to Human behavior enough is never enough. One of the most interesting traits of human behaviour is situations we tend to find comfort and solace in. More then the situation its the conversation that happens that has a pacifying effect -but then conversation do [...]
