An advice to marketers: What not to do on Twitter

January 15, 2010 View Comments

Now that Twitter is (sorta) becoming a mainstream media channel; the past few years have seen celebs, movie houses and news channels adopting Twitter to ‘connect’ to the audience. But how good can Twitter itself prove when it comes to Direct Marketing? And that too by such shady means. Often PR companies who give social [...]

Can social media work for B2B enterprises?

January 13, 2010 View Comments

Though social media is about getting masses / going viral into a community, the end effort by any strategist should be to find the evangelists, use them to influence entry level users  in doubt and hence convert these to sales leads. From a B2B perspective The enterprises don’t usually spend so much in advertising. Their [...]


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