I really liked the new Cornetto’s online campaign called ‘Love Ho Jaane De’ in association with MTV India which touts itself to be India’s first ever platform for aspiring actors, singers, musicians and scriptwriters. A user generated contest to leverage the on-ground activities happening via MTV India as the event manager. But I personally loved [...]
Ever wondered why brands, companies and celebs who have a high consumer/fan base, fail to leave a mark online? Yet, there are certain entities which make a huge impact online. Let us help you with 4 tried and tested easy ways to engage your FB Fans: 1. Ask Their Opinion: Questions Generate Comments. As questions [...]
Anandan Pillai, a PhD student at MDI, Gurgaon and a Summer Research Fellow at Superchooha writes on his blog about the new introduction of ‘Like’ buttons by Facebook. leaving behind the ‘Become a fan’ tag. And he talks about it from a perspective that most of us didn’t see – from a brand’s point of [...]
At Superchooha, we choose one thought/topic every day and have a small group discussion about the same. My talk at the Superchooha office started off with me yelling out loud “May I have everyone’s attention?” which was met with an immediate response. Everyone turned around to face me with the exception of Mr. Mayur Makheri. Considering he is [...]
Recently read how How Starbucks Builds Meaningful Customer Engagement via Social Media and out of all the points mentioned I absolutely connected to the one mentioned below. “Social media fits within a larger digital strategy. At Starbucks, social media is not a separate and distinct entity. Various departments collaborate online and offline to develop and [...]
The process of building communities online requires you to be on your toes constantly, give creative and valuable content to your audience, innovate and provide relevant information on a regular basis. Out of a series to follow, here is the first functional application that can be added to your page to boost the community building [...]
Afaqs! recently quoted me on their cover story for Reporter magazine on ‘Twitter for Dummies’ which I found to be a good summary of case studies in India and its use-cases. Unlike your usual run of the mill articles this one (thankfully) also touches upon customer support, feedback, product development and social CRM: With Twitter, [...]
My last post ‘Are you playing the Foursquare game?‘ had me ranting on whether there is scope for marketers to tap the ever increasing user base on Foursquare. Foursquare has already answered my question. Cafes are now offering “Mayor Specials” – a free coffee or appetizer or maybe a special discount to the mayors of [...]
As if whats on your mind and what are you doing wasn’t enough we now have where are you? Don’t get me wrong. From the day I was introduced to Foursquare I have been hooked on to it! I have been checking where ever I go, and it’s become quite addictive. Foursquare is following more [...]
Having been on the hunt for a social business executive to join our team here at Superchooha, I have had the pleasure (and sometimes horrendous) experience of meeting over 40 applicants in the past 3 weeks. Some shocking facts that I have come to realise from the experience: Disclaimer I’m not a social media guru [...]
