Lack of dedicated and professional new media teachings in Indian curriculums

March 1, 2010 View Comments

I myself being a recent graduate (engineer) I know how frustrating it was to learn everything on my own. I think the Indian schools and colleges, right from primary to top IIMs and IITs are very very deficient right now in teaching our country’s students about the new media. I have seen people coming out [...]

Are you on foursquare yet?

February 7, 2010 View Comments

My last post ‘Are you playing the Foursquare game?‘ had me ranting on whether there is scope for marketers to tap the ever increasing user base on Foursquare. Foursquare has already answered my question. Cafes are now offering “Mayor Specials” – a free coffee or  appetizer or maybe a special discount to the mayors of [...]

Customer support using online communities

February 1, 2010 View Comments

Customer support using online communities View more presentations from Superchooha. document.getElementById(“post-711-blankimage”).onload();

Social media: A primer

February 1, 2010 View Comments

Social Media : A Primer View more presentations from Superchooha. document.getElementById(“post-708-blankimage”).onload();

Brainstorming on Social CRM

January 29, 2010 View Comments

A little brainstorming on customer support using online communities at the office. That little distortion / blob / rectangle on bottom left is my rendition of how a community support overlay should look like. Doesn’t look very good, does it? I guess I need to work on my drawing skills, eh? :) document.getElementById(“post-698-blankimage”).onload();

Are you playing the Foursquare game?

January 28, 2010 View Comments

As if whats on your mind and what are you doing wasn’t enough we now have where are you? Don’t get me wrong. From the day I was introduced to Foursquare I have been hooked on to it! I have been checking where ever I go, and it’s become quite addictive. Foursquare is following more [...]

The underbelly of Indian social media industry

January 26, 2010 View Comments

Having been on the hunt for a social business executive to join our team here at Superchooha, I have had the pleasure (and sometimes horrendous) experience of meeting over 40 applicants in the past 3 weeks. Some shocking facts that I have come to realise from the experience: Disclaimer I’m not a social media guru [...]

A look behind the addiction called Farmville

January 25, 2010 View Comments

Zynga’s Farmville has taken the world by storm! And its not just the teens mind you, people of all age groups and walks of life are hooked to virtual farming! But what is this craze about? And most importantly WHY? Maybe because, in a day and age where land rates are sky high, everyone can [...]

The piano

January 15, 2010 View Comments

Sitting in the corner, oh so proud and so shiny What would the choohas do without you, Mr. Piano. Damn, that didn’t rhyme. There’s nothing like writing a case study at 4 AM after a quick blast of rhytmless strumming on the office piano. Oh and did I mention that it is the coolest thing [...]

Can enterprise micro-blogging actually work?

January 15, 2010 View Comments

You open the internet, and it’s everywhere. It’s Twitter this and Twitter that. Why has it become so popular in the recent years, achieving a staggering growth of 500%? It’s not because it is cool or it’s a cool piece of technology. It’s caught on because it’s changed the way we communicate on the internet [...]


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