I came across this huge hoarding of IPL hoarding at churchgate station. Sharing it as the first of the series of pictorial blogs. Internet and social media is going mainstream. A sport like cricket pushing youtube to the masses is something that gets a smile on my face. And I would want to confess here [...]
Recently read how How Starbucks Builds Meaningful Customer Engagement via Social Media and out of all the points mentioned I absolutely connected to the one mentioned below. “Social media fits within a larger digital strategy. At Starbucks, social media is not a separate and distinct entity. Various departments collaborate online and offline to develop and [...]
The process of building communities online requires you to be on your toes constantly, give creative and valuable content to your audience, innovate and provide relevant information on a regular basis. Out of a series to follow, here is the first functional application that can be added to your page to boost the community building [...]
Afaqs! recently quoted me on their cover story for Reporter magazine on ‘Twitter for Dummies’ which I found to be a good summary of case studies in India and its use-cases. Unlike your usual run of the mill articles this one (thankfully) also touches upon customer support, feedback, product development and social CRM: With Twitter, [...]
It’s that time of the year again. Summer. Of power-cuts. Of freedom from classes. Of endless television. For some of you it’s about you trying to find your place in the world. If you are one of those, let us make it easier. We are on the hunt for rockstar summer interns to join our [...]
It is very difficult to track the beginning or the end of Social media accurately. It is a vast realm that is changing at all times. The first known socially interactive platform in the world emerged in 1979. It was called Usenet. Its inventors were two computer scientists by the names of Tom Truscott and [...]
Just read a fun to read post from Amit Klein, Product Manager at Directi.com where he proposes a product idea calling it Sign.al. Do read the post and give the credits to him in the comments. What I’m gonna do here is take down his points and edit / delete / remove them to add [...]
Someone off late showed some interest in my friend. My advise to her was of course Google him. To her surprise [not mine], within minutes she knew a lot about him. Let’s take the very talented and the lady’s man Mayur Makheri as our case study here. Ladies, he is also the Head, Social Media [...]
Guest post by Vivek Khandelwal, Co-Founder Voicetap Technologies When it comes to Human behavior enough is never enough. One of the most interesting traits of human behaviour is situations we tend to find comfort and solace in. More then the situation its the conversation that happens that has a pacifying effect -but then conversation do [...]
Thank you Mr. Superman. You made the team smile on a very boring Monday. document.getElementById(“post-721-blankimage”).onload();
