All good things must come to an end. And so did Superchooha, your friendly neighborhood hero. It seems like only yesterday that it was started. Yes, the past two years did go by in a second. The best second of our lives. We would share more details in the coming days, but this is the [...]
I really liked the new Cornetto’s online campaign called ‘Love Ho Jaane De’ in association with MTV India which touts itself to be India’s first ever platform for aspiring actors, singers, musicians and scriptwriters. A user generated contest to leverage the on-ground activities happening via MTV India as the event manager. But I personally loved [...]
We are proud to share our intern Shailendra Rana Sinh’s feedback with you :) “I joined Superchooha as an intern on 24th May, 2010. As I understand it, Superchooha is a Social business Communications firm and deals in internet brand building. I feel a lot of interesting things are happening at superchooha. It is extremely [...]
Adding to my pictorial blogposts series – To my delight I saw Times Now flashing its twitter handle and facebook url in their tickers while their show on Kasab was on. Where brands are so apprehensive[ about being present on social platforms] and close minded that they want negative comments about the brand to be [...]
Guys at Superchooha surely had fun researching on this one :) Women & Social Media View more presentations from Superchooha. document.getElementById(“post-833-blankimage”).onload();
Enough about social media, let’s get back to basics now. Brand Positioning: A communication created which draws a frame of reference is called as brand positioning. e.g. Vodofone: As loyal as a dog, follows you everywhere. Hence they are positioning themselves as a network that never leaves you. Creating Brand Positioning: There are key elements [...]
Ever wondered why brands, companies and celebs who have a high consumer/fan base, fail to leave a mark online? Yet, there are certain entities which make a huge impact online. Let us help you with 4 tried and tested easy ways to engage your FB Fans: 1. Ask Their Opinion: Questions Generate Comments. As questions [...]
Anandan Pillai, a PhD student at MDI, Gurgaon and a Summer Research Fellow at Superchooha writes on his blog about the new introduction of ‘Like’ buttons by Facebook. leaving behind the ‘Become a fan’ tag. And he talks about it from a perspective that most of us didn’t see – from a brand’s point of [...]
Facebook has come up with a couple of new add-ons on the social networking site. Out of all the features, the replacement of ‘Become a fan ‘ to ‘Like’ is impressive. What is nice is that as a user I am able to see, how many users already like the page, and which of my friends [...]
At Superchooha, we choose one thought/topic every day and have a small group discussion about the same. My talk at the Superchooha office started off with me yelling out loud “May I have everyone’s attention?” which was met with an immediate response. Everyone turned around to face me with the exception of Mr. Mayur Makheri. Considering he is [...]
