As if whats on your mind and what are you doing wasn’t enough we now have where are you? Don’t get me wrong. From the day I was introduced to Foursquare I have been hooked on to it! I have been checking where ever I go, and it’s become quite addictive. Foursquare is following more of a ‘location based gaming’ approach then the conversations.

You get points for every check-in, you can unlock badges and also become mayor of your favorite places! What now prickles my mind is that how can marketers use this as another medium to sell, advertise or push their services. Mobile web and platforms are the future and it’s important to tap into location based services.

• A lot of coffee places are serving free stuff for the mayor of the place!
• Brands can run nation wide treasure hunts using this and get users together
• I can so imagine the user generated tips section for every location being ported by Lonely Planet to add on to their database of books. It’s the logical next step
• Harvard already has a deal with Foursquare in which all the students inside the campus are unlocking new places and tips

I am the Mayor of Superchooha office! What do I get? :)

Related posts:

1. Are you on foursquare yet?