My last post ‘Are you playing the Foursquare game?‘ had me ranting on whether there is scope for marketers to tap the ever increasing user base on Foursquare.

Foursquare has already answered my question. Cafes are now offering “Mayor Specials” – a free coffee or  appetizer or maybe a special discount to the mayors of their venues and I am hoping to get one from Superchooha too.

Just a couple of days later I got a notification saying Le Royal Meridien wants to be my friend on Foursquare.One of the early adopters, their check ins are in their inhouse restaurants and cafe. They also add their tips “Ask for Chef Qureshi’s Kebab Platter” or to do list “try out the new flavours of ice cream by Chef Vivek there have unique flavours like kafir lime, beetle leaf or paan, blueberry cheesecake etc”.

• It helps me locate them
• I get to know about their restaurants and specialities
• If I am in and around the area they tempt me to come and try their Kafir Lime icecream flavor :)
• They are not throwing an ad on my face, I can see their updates and check ins ONLY after I accept their friend request.

Kafir Lime Icecream, Here I come!

Related posts:

1. Are you playing the Foursquare game?