Posted by Ankita in Life @ Superchooha on July 21, 2010
All good things must come to an end. And so did Superchooha, your friendly neighborhood hero.
It seems like only yesterday that it was started. Yes, the past two years did go by in a second. The best second of our lives. We would share more details in the coming days, but this is the brief summary of it. We feel there is an urgent need for doing so because some rumours have already started in the digital circles.
Past two years have seen us work with over 40+ clients, right from garage startups to MNCs. We expanded from 1 to 11 in a quick 13 months. And we made some awesome partnerships with other agencies, both within and outside India.
We plan to make all our learnings and case studies public for anyone to consume.
We were here to change things. To make believe in Social Business Design and not Facebook marketing. We were here to kick some serious ass. We were here to prove nothing to no one. We were here not with an exit strategy, but to build something that’s sustainable and valuable to our digital culture for years to come.
In some ways, we did succeed. In others, we did fail. But we still kicked the aforementioned ass :)
But all good things come to an end.
And these are the quick reasons why:
1. Personal decision by both the founders to opt out of the agency model, because once we took our talent to the extreme that it can go, we saw the shortcomings of it. We can have one big post on that, but yes we decided that if we are spending 15 hours working per day, 6 days a week, we better make something which is scalable.
2. Financial and family-related sudden emergencies and needs from both the founders.
And no it was not because of losses (we have been profitable from day one) or because we lost faith in the power of social media or because of differences between the founders. Well apart from the usual differences on what to wear and what day it is, Ankita and Aditya still kick the aforementioned ass, and some more!
What are the plans from here you ask?
Well, the last 3 weeks were spent making sure that all the 9 team members make jobs; which they did, all at their first choices :D
Aditya plans to take a job soon. More on which he will soon share details. Right after he comes back from his Leh-Ladakh-Kargil tour. In fact as you read this, he is at 3403 metres!
Ankita is going to continue with a few clients and then perhaps take a well deserved break before she explores her opportunities.
How does this affect you?
In no way at all :) If you are a client reading this you know that we have taken enough steps to make sure your project is transferred to a deserving agency.
If you are one of the deserving agencies (ex-competition) you better take care of our ex-clients :)
If you are a friend / business partner you know where to call us and spend some good ol’ hearty times with the good ol’ chilled beer at the good ol’ Mumbai bars! :)
There are a loads of sides and twists to this saga, but the conclusion is that we took a bold and courageous decision of opting out when we were at the peak of our growth, it was only going to get better from here. But this decision was taken only because we didn’t want to own a services (specially agency) business model for the rest of our lives.
So here we are. A lot of you know about it for most we are sure it is a surprise. And many of you would have comments, thoughts or questions that you want to share with us. So shoot! But please refrain from telling us that this was a bad / good decision. This is one of those exceptional times when we don’t need your feedback :) No one but our special Superchoohas have the right to do so.
Ankita and Aditya,
Still kicking ass.
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