Afaqs! recently quoted me on their cover story for Reporter magazine on ‘Twitter for Dummies’ which I found to be a good summary of case studies in India and its use-cases. Unlike your usual run of the mill articles this one (thankfully) also touches upon customer support, feedback, product development and social CRM:

With Twitter, marketers can monitor their target audience across geographies, connect with them on a personal and real-time basis, says Aditya Rao, Co-founder of Superchooha, a Social business communications firm.

Rao also points out an international example – Mountain Dew uses social media along with Twitter to engage its consumers in the new Dew flavour development process.

One other very wise quote which I enjoyed myself was:

Ashok Lalla, president, digital Euro RSCG has a piece of advice for marketers: “Marketers should go beyond their brand on Twitter and should include the user’s needs and world in their conversations. For instance a car brand on Twitter can participate in chatter about traffic snarls in the city, share traffic updates and highlights new restaurants along a certain route.”

You can download the PDF from the link above or grab a copy from the stands. It would be worth it :)

Related posts:

1. An advice to marketers: What not to do on Twitter