Zynga’s Farmville has taken the world by storm! And its not just the teens mind you, people of all age groups and walks of life are hooked to virtual farming! But what is this craze about? And most importantly WHY?

• Maybe because, in a day and age where land rates are sky high, everyone can have a 24×24 farm at Farmville. You are ready to plow, plant, harvest and grow!
• Maybe city dwellers want a taste of good ol’ countryside. Mooing cows, quacking ducks, meowing cats are all here to add to the zing. It’s a land where ugly ducklings get transformed to beautiful white swans.
• Its not the aspect of farming that attracts players. Its simply the craze for things we cant have in real life with real money. Living in a rented apartment? Fret not, in Farmville you can own a farmhouse.

All said and done, Farmville is the perfect substitute or defense mechanism to get our dreams virtually. It connects us emotionally to a culture that we all desire. It connects us with more like minded people.

What else can be done?

Some social strategies that can be added to enhance the social gaming aspect:

• A social and more central marketplace - The current game plan allows you to interact with the Farmville admins. Users should be able to sell and buy with more ease amongst each other.
• More detailed views – The current game gives us a top view of our farms. We would like more detailed stuff where we can enter sheds, windmills, kitchen etc.
• Work to make gold coins – Let users give each other jobs (post jobs in the marketplace?) and they can complete tasks for other users for a certified amount of gold.
• Move into the Farmville world – Increase your levels to become the landlord of some area and then rule over it by loaning it to others.

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