• Questions Generate Comments. As questions are an “easy call to action”.
• With questions you engage peoples ego’s.
• Everyone loves to share opinions.
• People who are passionate about certain companies/ brands/ celebs will definitely feel great about sharing their opinions.
• You invoke viral distribution of your content.

How to do this?

• Use Polls, quizzes and discussions.
• Use Rhetoric Questions:  Which? Where? What? How?  When?
• Keep the topics of discussion simple, yet debatable.

2. Test Their Knowledge:

• Stuff like “How well do you know—————-?” The name could be your marketing merchandise, product, brand and even celeb.
• Fun Relevant questions make your fanpage more engaging and interactive.
• Fans are not only pleased and entertained, but this also lengthens the time a user spends engaged on the brand.
• More time spent = High Engagement + Builds Brand Loyalty over time

How to do this?

• Use Polls, quizzes and discussions.
• “Did you Know?” Updates.

3. Pair promotions with Content:

• Promotional activities can go viral if fans can share links/quizzes/posts with friends.
• This increases Sign-ups and of course Virality.

How to do this?

Use apps and quizzes that allow sharing scores/results of quizzes with friends.

4. Thank Your Fans:

• Some sort of Gratification is essential to make fans feel important.
• Give fans something of value.
• Give fans something they can cherish and treasure for long.

How to do this?

• Recognize and appreciate their engagement via updates and posts.
• Gift them something as simple as a Fan Badge.

The above ways can aid only if these ideas are put into action and used with a sensible discretion. While these ways definitely assure engagement, they have to combined with other strategies and ideas for a more effective result. So tread with care!

Related posts:

1. Taking your Facebook Business Page – A Step Ahead
2. Like vs. Become a fan